Hey hey! I’m so excited to team up with you to pull off something that’s going to be absolutely incredible.
The Product to profit Beauty Summit is a 3-day event that will teach owners of beauty brands strategies to market and sell their beauty products.
On this page, you’ll find all kinds of resources meant to make your life as a speaker as easy as possible and answer any questions you might have. If you run into a question I didn’t answer, email me at firstname.lastname@example.org or ask over in the Facebook group.
If you’ve been a part of events including webinars, summits, or other collaborative offerings and found that they didn’t go so smoothly or benefit you as a speaker, you know, based on past speaker feedback my summit is the total opposite.
Let’s do a quick rundown of how the whole thing will work.
The event will run from September 21st 23rd with 5-6 pre-recorded presentations running each day. These presentations will include up to 25 minutes of content (with up to a 3-5-minute pitch), a worksheet that follows along with or complements the presentation, and a live chat on the day of the event.
While the presentations themselves are pre-recorded, all speakers are asked to attend their presentation time live to interact with attendees in the chatbox. There is no video component, so attendance in pjs is recommended
Along with the live presentations, there will be a Facebook group for attendees to hang out in, hold each other accountable, and ask all of us additional questions. If attendees have good questions while your presentation is going on, you’ll be able to go live in the Facebook group for a bit of an encore to answer those questions, connect with the attendees, and provide even more value.
The additional Facebook live is not required. Those who did it last year had a great time and the attendees absolutely loved it!
Leading up to the summit, we’ll have two weeks of promotion. You’ll be provided with email swipe copy, social media swipe copy, and social media graphics to make it all easy! I’ll even have a suggested posting/sending schedule for you to make promo easy to outsource to a VA.
During the promotion phase, as the summit is running, and for a week after the summit is complete, we’ll also be promoting the Beauty Marketing Toolkit. This includes an All-Access Pass for the replays, e-books, coupons and other upsell contributions from you. This will provide immense value to our attendees while making the work of promoting and creating a presentation worthwhile by allowing you to bring in affiliate commissions.
So this all sounds great, but what kind of work does it require of you? Let’s get into that now. My goal is to make this all as easy as humanly possible so we can all have a great time while providing immense value and growing our businesses.
The first thing I’ll need is some very basic information from you so I can finish up our registration page and Speakers page.
This information includes things like:
The next thing I’ll need is for you to schedule your video intro recording slot! Click here to see the list of times that are available and to schedule yours. (Slots are first-come first-served so if you have a tight schedule be sure to grab your spot right away)
While your presentation will be pre-recorded, you’ll still be required to be in the chat live during your time slot to answer questions and connect with attendees. During this slot, once your presentation has had time to air, you’ll also be able to jump into the Facebook group for an encore and to answer any great questions that weren’t answered in your presentation.
Next up is your presentation! This is a 20-30 minute pre-recorded presentation that is meant to be more friendly and casual than perfect and structured. We want our attendees to learn something great while having fun in the process.
Please structure your content in a way that allows attendees to walk away feeling like they’ve really learned something, rather than a webinar format where they feel like they’re missing something that they need to buy from you asap.
With that being said, you have your choice of the following presentation formats:
No matter what format you choose, you are free to use your presentation however you’d like in the future.
Your presentation should include great, actionable content. Here’s the suggested format:
If you’d like to check out an example, you can see a past presentation here.
Presentations are due by August 30th.
Along with each presentation will be a worksheet. There are a few reasons behind this:
The content of the worksheet should follow along with your presentation and encourage attendees to take action. You are more than welcome to include links and a call-to-action at the end.
5. BEAUTY BRAND MARKETING TOOLKIT CONTRIBUTION (Optional)
The Beauty Brand Marketing Toolkit will be a huge addition to the presentations we’re running. To make it even more valuable, I’ll ask each of you to provide one resource to add. This includes things like:
Note: I expect this to convert well so I do not recommend contributing any 1:1 offers.
It’s totally up to you to decide whether you’d like to create something new or provide something you already have. While this isn’t required, it’s highly encouraged that you participate.
Anyone who does contribute a premium resource (aka not something you’re giving away for free somewhere else) will get a 50% affiliate commission on sales, rather than 40%.
Information for these resources is due on August 30th. You’ll receive a follow-up email closer to that time to make passing the information to me nice and simple.
The power of an online summit comes from a group of experts coming together for a single cause. The joint promotion that happens because of that is a huge benefit to everyone involved.
Because of that, everyone is encouraged to share on social media and to email their lists during the promotion period, starting on September 7th until September 20th
You’ll want to share using your affiliate link (which you can set up here) so you can get in on the 40% commission that will come from any Beauty Brand Marketing Toolkit sales (50% if you’ve contributed a premium bonus).
You’ll find swipe copy and graphics in the Resource Vault below.
And last comes participation during the week of the event. Since we’ll already have done the work of creating the presentations and extra resources, we’ll be able to sit back and relax for the most part!
All I ask is that you participate in the chat during your presentation slot and interact in the Facebook group throughout the week to help attendees stay excited and engaged.
While you are not required to attend the events of other speakers, it’s highly encouraged! We’ll be able to get some great discussions going about the topics being presented
While summits are great for overall visibility and making new connections, a little extra income never hurts either, right?
That’s exactly why I’ve set up an affiliate program for the Beauty Brand Marketing Toolkit, where you’ll receive a commission from all sales from the traffic you refer to the event. Payouts will be made by October 23rd, 2022.
The commission structure is as follows:
The pricing structure will be:
To make it as easy as possible for you to generate extra income, the Resource Vault includes things like email swipe copy, social media copy, and social share graphics. However, you’re more than welcome to write your own copy and even run your own Facebook ads.
Just remember to use your affiliate link, which you can create or look up here.
As with all affiliate promotions, be sure to disclose that you’re an affiliate when sharing with your audience.
Now for those resources, I promised to make your life as easy as possible.
In this folder you’ll find the following resources:
View the resources here.
And in case you don’t want to dig through a folder, here are direct links:
Phew, that was a lot to cover! You’re awesome for making it this far 🙂
For the sake of clarity, here are your current action steps:
Remember to grab your to do list and get things added to your calendar. Because if you’re like me, if it’s not in your calendar it doesn’t exist.
Here’s a roundup of our key dates:
Something I missed? Email me at email@example.com or pop into the Facebook group!