Product to Profit Beauty Summit
the event for indie beauty brands to learn marketing strategies to grow their business and sell their products
Meet Your Host
Jamila Bannister
Marketing in a day: create a plan that helps you connect with customers and sell more products
Jamila Bannister is Brand and Marketing Strategist for Beauty and Personal Care brands. Having worked in Communications, Public Relations, and Branding for 8 years during her corporate career, she made the transition to entrepreneurship in 2016, focusing on working with entrepreneurs to grow their personal brands. During this time, she published her book, “The Brandprint” and hosted 3 global summits on business and branding. In 2021, Jamila who is also a trained Make Up Artist, decided to combine her passion, profession, and vocation into the mission of helping beauty and personal care entrepreneurs create systems to market and sell their brands without stress and overwhelm. Through strategic brand positioning, laser focused messaging and custom workflows, her goal is to work with beauty entrepreneurs to help them level up their brands and increase their profits. Jamila is also a speaker, host her own live steaming show called “The Lipstick Effect” and is the Editor-in-Chief of the beauty branding magazine “Personality”.
Meet Your Speakers
Carla Williams Johnson
How to increase the influence and reach of your beauty brand with PR
Carla Williams Johnson, also known as The CEO’s Publicist helps women CEOs get into the places and spaces that increase their visibility to help them hit those income goals that they set for themselves and their business which had been previously out of reach. Her award-winning company Carli Communications seeks to enhance the lives of women brand owners by giving them the support they need to build global businesses that gets them seen, heard and ultimately paid.
Ilana Davis
How to get more traffic to your Shopify store without fighting for rankings
Ilana Davis is a Shopify Superhero who works with e-commerce shops to remove friction from the buying process. She’s the owner of JSON-LD for SEO, a Shopify app that gets you more organic traffic through Rich Results. Ilana rescues websites to attract more visitors, provide better SEO, and increase conversion rates at a fraction of the cost of a full redesign.
Jessyca Dewey
How to make every influencer dollar count when marketing your beauty brand
Jessyca has 14+ years’ experience in content marketing, brand development, social media marketing, influencer marketing, and data-driven content creation. She has worked with brands including L’Oréal USA, Green Giant, and Califia Farms. She’s also involved in a variety of social impact initiatives.
Juma Bannister
How to make Reels, Tik Tok and YouTube Short videos that convert
Juma is Co-founder and Creative Director of Relate Studios, a Relationship-Led Strategic Marketing & Production Company. He oversees the strategic direction of the company. He is an award-winning photographer and content creator with over 20 years of experience working in creative industries, including print, graphic design, advertising, website design, photography and in recent years video creation and content strategy. Juma has worked throughout the Caribbean training content creators and was one of the six persons to receive the Caribbean Tech Innovators award in 2013 for his contributions in the area of digital photography training, through the Elevate Caribbean initiative. Currently, Juma is focused on helping businesses to develop content and strategies to build long term relationships with their customers and employees so that they can stand out in the noise of online content.
Kama Maharaj
Taking Your Beauty Brand Global: The Story of Sacha Cosmetics
Sacha Cosmetics was born in 1979 in Trinidad and Tobago which is one of the most ethnically diverse countries in the world. Recognizing the difficulty women of color had finding makeup to suit them, Mr. Maharaj focused on developing a line of makeup that all our women could wear. Today, through innovation and continuous improvement, SACHA is the most advanced brand of makeup ever developed for multicultural women – Asian, Hispanic, African, Indian and other people of color. The SACHA line has a wide range of high-performance products that are sold in company-owned stores in the Caribbean and Latin America and to retailers worldwide. The company’s Hero Product is the world famous Buttercup Powder which solves the decades-old problem of darker women looking white in bright lighting, selfies and photos. With 10,000 five star ratings on Amazon, it is one of the most purchased beauty products by women of color. Kama Maharaj was selected the 2016 Caribbean Entrepreneur of the Year and was a finalist that the World Entrepreneur of the Year Finals Monaco, in 2017. SACHA was the Official Cosmetics of the 1999 Miss Universe Pageant, the 2000 Miss USA Pageant and the 2018 Miss Panama Pageant.
Kim Biddle
How to build an affiliate programme that sells out your beauty products
Kim’s career spans 20 years in the CPG industry with various roles in Sales, Marketing, Partnerships and Influencer/Affiliate Marketing. Kim started and executed all aspects of the Influencer/Affiliate program at Mambo Sprouts that successfully built up a team of 500 creators that produced large-scale campaigns for Tom’s of Maine, So Delicious and Prana Clothing. A creative and strategic thinker, Kim brings a ton of energy and passion to the brands she works with and loves to create thriving affiliate programs and grow communities. Currently, Kim works with brands through her consulting business, Clutch Affiliate and her strategic partnership with Rexxy on their Affiliate Playbook and Process. In her spare time Kim is a Mom of two teens and three large dogs, loves a strong cold brew, inspiring podcasts and real-life documentaries.
Louise Lally
How to create a showstopping customer experience in your beauty retail space
Louise is a Retail Growth Strategist working in the Retail Industry for over 15 years in leadership roles she worked in franchises, Multinationals to SME Retailers. Creating unique and innovative experiences where customers fall in love with brands and employees want to become brand ambassadors is the outcome that can be achieved in any Retailer if they are willing to embrace change and take action. Louise has created her 4 step Retail Growth program that she takes each of her clients on that drives sales growth and turns customers into raving fans of their brand.
Nicole Tuxbury
How to write blogs that you to the top of the beauty search results
Nicole Tuxbury is a multi-passionate entrepreneur with over 10 years of experience in marketing and mindset and business development. She is an author and speaker, co-founder of a (bootstrapped) 6-figure e-commerce business, and SEO Marketing coach/consultant. Nicole has extensive experience in sales, marketing, and overcoming herself from her background in working in hospitality and retail. Her experience and connections in sales, marketing, web development, writing, and most importantly, overcoming herself, make her an invaluable asset to entrepreneurs who are ready to take their business to the next level.
Shawn Moreau
How to build a Shopify website that sells
As an entrepreneur himself, Shawn Moreau loves helping clients with the technical side of their business. Specifically, Shawn owns Gapstow – a Shopify partner – which is focused on helping brands with the design, development, and growth of their Shopify store.
Yesenia Garcia
How to create content that sells your beauty brand
Senia is a marketing expert and consultant who has helped over 500 beauty, skincare, and hair brands transform their sales. After dropping out of college, just weeks before graduation, Senia took the leap into entrepreneurship and dedicated herself to being the best marketing teacher for female entrepreneurs. She specializes in organic Instagram and TikTok content marketing. Business owners love her practical strategies and real-world examples they can easily use to level up their marketing. When not consulting or working, Senia can be found walking on Puerto Rico’s beautiful beaches and endlessly brainstorming her next business ventures.
Want to know when your must-see presentations will go live?
Meet Your Host
Jamila Bannister
Jamila Bannister is Brand and Marketing Strategist for Beauty and Personal Care brands. Having worked in Communications, Public Relations, and Branding for 8 years during her corporate career, she made the transition to entrepreneurship in 2016, focusing on working with entrepreneurs to grow their personal brands. During this time, she published her book, “The Brandprint” and hosted 3 global summits on business and branding. In 2021, Jamila who is also a trained Make Up Artist, decided to combine her passion, profession, and vocation into the mission of helping beauty and personal care entrepreneurs create systems to market and sell their brands without stress and overwhelm. Through strategic brand positioning, laser focused messaging and custom workflows, her goal is to work with beauty entrepreneurs to help them level up their brands and increase their profits. Jamila is also a speaker, host her own live steaming show called “The Lipstick Effect” and is the Editor-in-Chief of the beauty branding magazine “Personality”.
Meet Your Speakers
Ilana Davis
How to get more traffic to your Shopify store without fighting for rankings
Ilana Davis is a Shopify Superhero who works with e-commerce shops to remove friction from the buying process. She’s the owner of JSON-LD for SEO, a Shopify app that gets you more organic traffic through Rich Results. Ilana rescues websites to attract more visitors, provide better SEO, and increase conversion rates at a fraction of the cost of a full redesign.
Kim Biddle
How to build an affiliate programme that sells out your beauty products
Kim’s career spans 20 years in the CPG industry with various roles in Sales, Marketing, Partnerships and Influencer/Affiliate Marketing. Kim started and executed all aspects of the Influencer/Affiliate program at Mambo Sprouts that successfully built up a team of 500 creators that produced large-scale campaigns for Tom’s of Maine, So Delicious and Prana Clothing. A creative and strategic thinker, Kim brings a ton of energy and passion to the brands she works with and loves to create thriving affiliate programs and grow communities. Currently, Kim works with brands through her consulting business, Clutch Affiliate and her strategic partnership with Rexxy on their Affiliate Playbook and Process. In her spare time Kim is a Mom of two teens and three large dogs, loves a strong cold brew, inspiring podcasts and real-life documentaries.